Please join us in thanking these businesses with your
patronage, phone calls, and letters of thanks.
What is Underwriting?
As an underwriting partner, your business or organization becomes associated with the high quality programming available on public radio and public television and helps to contribute to the quality of life in our community. WKU Public Media delivers greater impact and consumer recognition and loyalty. With more programming minutes per hour than any other media, WKU Public Media delivers your sponsor message in a program rich, clutter free environment that our listeners and viewers have come to expect. Underwriting acknowledgements provide an opportunity to increase awareness of your business to a loyal and dedicated audience.
Why Underwrite?
Programming on WKYU Public Media is supported by viewers and listeners like you, and by Underwriters throughout the region.
- Target the markets you want to reach. The diversity of news, music, and informational programming allows your message to reach targeted audiences throughout the day while maximizing your exposure and prominence in the community.
- Increase the visibility of your company. Underwriting provides you a high profile among a loyal and highly desirable audience.
- Strengthen your corporate image. Show your association with and support WKU Public Media’s commitment to community, education, and public service. National studies have shown that listeners build a more positive image of a company that underwrites on public media.
- Smart, affordable, and effective use of your marketing and public relations dollars.
- Create long-term positioning and awareness.
- Enhance employee pride. Show your employees your sense of commitment to the community –they’ll feel good about working for a company that supports their community.
- Compliment existing campaigns. Reinforce your overall marketing strategies. Include WKU Public Media in your media mix.
- Listeners appreciate the “non-commercial” language of acknowledgements in an uncluttered environment. They are well aware that you are supporting their favorite programs. The audience listens more intently to the 3-4 announcements per hour than the 15-17 minutes of advertising on most commercial radio.
- Show your support for diverse programming. WKU Public Media has been broadcasting for the community since 1980, with something for everyone.
- Tax Benefits. By underwriting on WKU Public Media, your announcements are tax deductible as a charitable donation to WKU. Or, you may write off underwriting expenses as advertising on your business taxes. Consult your tax professional for more information.
How to Become an Underwriter
Contact us and we will work with you to create a customized underwriting package that meets your needs and budget. Together, we will create a partnership and underwriting schedule that best fits your needs.
For more information, contact Jean Secrest, Corporate Support Officer or Sam Cosby, Corporate Support Officer or call 1-800-599-WKYU (9598).
